As an entrepreneur, a personal branding exercise is one of the most smartest business building and lead generation strategies you can implement.
The smartest business growth strategy today for any small and medium business is to activate an entrepreneur’s leadership profile as the face of their brand. This builds the organisational brand with an extra-ordinary compounding effect because a leader’s positive reputation builds trust and grows customer and business partner relationships.
Intensive & Holistic Strategy
Our Entrepreneur Personal Branding virtual journey begins with an intensive Discovery session, (re)discovering your personal and unique brand. We start creating your Personal Brand Map by laying a clear set of audience-centric, data-informed foundations. We then devise your brand look and feel. What color, tone and logos best reflect your brand values, followed by SEO optimized content and social media strategy, visually style you and support you to activate your profile through webinars, PR and social media.
Although we recommend opting for a comprehensive personal branding package for maximizing impact, you are welcome to choose a specific focus area if needed and we’ll design a tailored package for you. If you just need a stunning, well-designed SEO friendly website, or merely a social media strategy, our team can easily take care of that for you.
An Ongoing Journey
Personal branding is not a one-time, execute and forget activity. Once the foundation of brand positioning, collaterals and messaging are nailed, that is where the real work begins. As an additional personal branding service, DigitalYou doesn't leave your side just after the project is complete. If you choose to avail this, our brand experts will touch base with you quarterly or biannually, as per your convenience and take note of the direction your personal brand is going in and course-correct, if necessary. The best part of all, it can be done virtually.
The DigitalYou Process
We start off with an initial brand discovery call to understand your brand values and principles and create a brand map. These would enable us to lay down the personal brand strategy foundations.
Once we have laid the foundation for your brand, we set out to craft the unique tone and brand DNA, which includes the key messaging you wish to get across to your audiences and your brand positioning.
The third phase is an intensive session with our in-house design team to nail the brand aesthetics and create your brand identity that perfectly reflects who you are through the logo and other collaterals.
Social Media Optimization
The internet has completely changed how we connect and communicate and social media has become an integral part of our lives. We help you leverage social media platforms to position yourself as an expert in your field and get the right message across.
Photoshoot & Style Guide
To create a compelling visual narrative that amplifies your brand story, we offer you a fully-directed photoshoot. We will send the shoot plan and list of outfits & props to bring, so you are fully prepared. Our team will recommend poses and angles that look great.
Brand Website & Portal
We then bring together the best photos, visual design elements, content we've drafted and any articles or material you may already have available into a professional and state-of-the-art website that acts as your digital address and command centre.
Want your team or business partners to also reap the benefits of Digital You?
As an entrepreneur, we know your priority is collective growth. If you feel your partners, senior executives and team will benefit from personal branding, we would be happy to design a group personal branding package that works for you. When multiple leaders of an organization excel in communication, business growth accelerates. It then becomes an investment that pays back multifold. Our offerings and solutions are completely flexible and tailored to suit your requirements and convenience.
Build and grow trust in your personal brand with DigitalYou, your trusted partner for Personal and Executive Branding.